Portraying Older People in Advertising by Thomas E. Robinson II
Author:Thomas E. Robinson II [Robinson, Thomas E. II]
Language: eng
Format: epub
ISBN: 9781000526691
Barnesnoble:
Publisher: Taylor & Francis
Published: 2021-11-18T00:00:00+00:00
CHAPTER V Summary and Conclusions
DOI: 10.4324/9781003249719-5
SUMMARY AND EXAMPLES
The overall driving objective of this study was to determine the degree to which certain advertisements in the media portray older individuals differently depending on the target audience. Specifically, this study examines marketersâ and advertisersâ attempts, in the electronic (e.g., television) and print (e.g., magazines and newspapers) media, to target and attract the business of the older American population.
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